Crossing Capital Group (CCG) is New Jersey Benefit Corporation that seeks to address the structural inequities in underfinanced communities by providing a proprietary approach toward reimagining physical assets. With deep expertise in the context, culture, and customs of these communities, CCG has developed the Fishing Differently framework to help BIPOC anchor institutions navigate the real estate development decision-making process and engage with potential impact investors on a level playing field.

We leverage the power of storytelling and social networks to improve facilities and equip leaders to ensure institutional sustainability while making a social impact. We call this Fishing Differently!

Through our Advisory Services we equip clients with the vision, tools, and multiple sources of capital required to plan, launch, and scale socially beneficial real estate development projects and businesses. 

We established the Oikos Institute for Social Impact to create mutually supportive regional networks, which we refer to as ecosystems, to introduce the Fishing Differently concepts in a collective learning environment. 


Fishing Differently

Fish Differently Book
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“‘Fishing Differently’ offers an approach that helps churches move away from a maintenance mindset into mission and service. The book offers practical examples, demonstrating how churches can combine strong faith capital with social, human, and intellectual capital to achieve God’s will for them.”

– Lovett H. Weems, Jr., Distinguished Professor of Church Leadership at Wesley Seminary in Washington D.C., and Senior Consultant, Lewis Center for Church Leadership.